How Femtech Insider turned their audience into a


We don’t like bragging but stats don’t lie, right? 😎

Intros Insights

Member sign-ups
Average strength of match rating
Net Promoter Score
Members participated at least once

Femtech Insider's custom-built algorithm

After adding all 6 questions to their custom matchmaking form, matches were based upon the weights shown in the pie chart to the right. Intros’ proprietary machine-learning algorithm took all of these questions into account!

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The Challenge

How does a newsletter community of 6500+ members from 50+ countries help their members in a way that creates real value? We talked with Kathrin, a community builder and connector who helps manage Femtech Insider.

What is Femtech Insider?

Femtech Insider is the go-to media outlet for all things femtech and women’s health innovation. Femtech Insider is the largest and fastest-growing online publication in the space and addresses the information needs of founders, investors, researchers, and consumers.

Wondering how we teamed up? 🤝

How Femtech Insider brought together their newsletter community using Intros AI

Breaking into the femtech industry

Kathrin from Femtech Insider wanted to make sure she was matching people who had a common goal. Because of this, one of the first questions she added was “Why did you join our community?” She utilized the Intros multi-comparison question so members could match based on more than just one goal they wanted to accomplish.

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Investor-founder matching

Every investor wants to make sure they believe in a founder’s company and that their investment will be successful. This is why Femtech Insider decided to use a Give and Take question to match members based on whether they were either looking to receive or give funding.

Matching based on experience

Another important factor was understanding how many years of experience each member had with femtech. Femtech Insider used a similarity scale question to match members who had similar amounts of experience.

Discussing common industries

Another important factor was understanding what types of industries members wanted to discuss. This is why Femtech Insider decided to create a “Same Group” question which made sure those who matched are interested in the same industries.

Linking a profile to a name

Femtech Insider wanted members to understand each other's past work experiences and stay connected.

“There’s a lot about the algorithm what about the actual matches? 🤔”

Making a Match
Introducing Megan & Jonathan 👋🏼

Megan Giacobetti
CEO of V1 @ Michigan
Megan is the Chief Executive Officer of V1 @Michigan, the community for ambitious student builders at the University of Michigan. Megan joined On Deck in the hopes of finding a technical co-founder to help her build a business that spreads mental health awareness.
Jonathan Pierre
Growth @Envision Accelerator
Jonathan Pierre works in Growth @Envision Accelerator, a community-driven accelerator for young, underrepresented founders. Jonathan joined the On Deck Intros club to find someone with experience in fundraising and product management.
The Match

Megan and Jonathan met in 2021 through the On Deck Intros Club. After just the second week of opt-ing in, the perfect match was between the two was found.

Intros made the match for three main reasons:
They had complementary skills through Intros “Give & Take” question mentioned earlier
They both wanted to spend all of their time (40+ hours) to build something truly impactful as quickly as possible
They were both extremely passionate about mental health and wanted to solve problems they felt were affecting the next generation disproportionately.

“I would have never imagined I would find my lifelong co-founder through an Intros club. However, it did a perfect job at finding what we cared about the most and making a seamless introduction between us. And for that, we’re eternally grateful”

- Megan Giacobetti & Jonathan Pierre

Moving Forward

In 2022, Jonathan and Megan have made large strides in creating the company that will address the next generation’s mental health challenges called Headspace. They have raised many rounds of funding and are quickly growing to become a next-gen leader in the space.

Megan and Jonathan still meet using the On Deck Intros club to this day to find more talented co-founders to join them on their mission.

"We've matched women's health startups with investors, those looking for jobs with potential employers, and researchers with early stage healthcare CEOs. Intros is easy to set up, easy to manage, yet incredibly powerful."
Founder, Femtech Insider

Finding a Co-founder

How On Deck designed their algorithm to optimize for the perfect match

Let's find a way to work together!

We're a small team with large ambitions.

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Overall Impact

When members within the OnDeck community were matched, they were given all of the information from these questions, and our matching algorithm was able to make ideal matches based on all the percentages of weigh you see above. It is really difficult to find other young, aspiring founders - much less screen them for availability and accountability you want in a co-founder. This Intros club proved to be incredibly powerful for the OnDeck community, and will be started up again when the new batch of aspiring founders comes through the OnDeck pipeline.

The Payoff

How much of an impact did Intros have on this community
Would make a better decision after the chat
Plan to stay in touch with at least one match
Said the conversation expanded their network
Said the conversation expanded their network